PALMERATECH 2025
Redesign of the visual identity of PalmeraTech, the most important technology congress in the province of Alicante. Starting from its original image, we evolved the brand to accompany the growth of the event: more venues, more days and an expanded program.
The new visual system reinforces its innovative, dynamic and technological character, maintaining its essence and improving its consistency across all media. A project designed to scale, connect with a diverse audience, and consolidate the festival’s presence as a technological benchmark in the region.
This project has been an opportunity to create a clear, flexible and scalable visual system, capable of organizing the complexity of the event and improving the experience of its different audiences. An identity that complements the energy and ambition of PalmeraTech, reinforcing its position as a key meeting point for innovation and technology.
